“Social media is the future of communication. The Internet provides tools for users to share information and communicate in many ways!”
Social Media for Social Good: A How-To Webinar for Nonprofits.
Benefits of social media!!
Pros of social media will outweigh the cons!
A social networking site can be a good way to make connections with people with similar interests and goals. They can be a way to connect with or “meet” people that a student may not have had the opportunity to before—including other students, staff, faculty and even alumni.
Thanks to social networking sites, meeting someone in person has become a thing of the past. “Poking” has become the new handshake. Making friends and renewing old ones is easy. Thus, meeting people and staying connected with classmates and friends is a major benefit of social networking sites.
There is a solution! With Social Media Marketing, you can effectively engage with prospects & customers by:
answering their questions
showing your appreciation for their support
responding to their concerns, comments & customer service needs
asking for their input & opinions
encouraging them to comment on your blog, Facebook page, etc…
responding to reviews left on Yelp & other peer recommendation sites
posting a poll & commenting on the results
promoting & running contests or give-a-ways
Social media is today’s marketing!
Is social media a fad?? I don’t think so!
Gap teamed up with popular group-buying site Groupon to offer a nation-wide deal: $50 worth of apparel for just $25. By the end of the day, 441,000 groupons were sold bringing in a little more than $11 million.
The sale marked Groupon’s first nation-wide deal with a major brand. For Gap, the deal brought in a ton of cash and, hopefully, new customers. “We’re really trying to reach new customers,” said Chris Gayton, Gap’s Senior Director of Media. “To reach them in ways that are part of their everyday so that it becomes like a conversation.”
Gap’s other social media efforts, including deals for Foursquare users, are about building a community. Gayton said that 70% of people that buy something in a Gap store started browsing on their website. Social media is a way to reach those people and bring them under their brand. Part of that is encapsulated in their 1969 denim stream. Billed as a catch-all resource on denim (not just Gap-sponsored ads, though they are there as well), Gap built it to offer added value and create conversation. Online loyalty will hopefully turn into profit.
Providing social media campaign in addition to a companies marketing plan can add value to the brand. Groupon or other social media outlets provide opportunity to users who have day to day business online