Monthly Archives: September 2012

Twitters to follow

 

Twitter is a new social media outlet to me. I am now a twitter user. Once I created my my account I began to follow certain sustainable pages such as Green Source, which tweets about Sustainable Design, Green Building, LEED Certified Projects.Also, LivingHomes, which talks about modern, sustainably design. Green by Design examines sustainable fashion by asking one question: Is it Green by Design? I love Planet Green. This user offers practical, everyday tips on how to live a greener lifestyle. They offer actionable advice across a variety of topics: green made real. I also chose to follow Education America because I am an educator and always reaching out for tips or advice! Sustainability is something I enjoy at home,work and sharing with my friends and family, so the sites I chose to follow, will provide valuable information for my interests!

https://twitter.com/klberryhill

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LinkedIn Personal Perspective

I am an active user with LinkedIn.  I am a group member of Sustainability Professionals, The Business of Fitness and Wines & Spirits. I enjoy reading the updates for the group but rarely participate. I have used LinkedIn to stay connected with coworkers, search for employment, seek professional advice and market myself. I was uncertain before I signed up, which was over a year ago, but I defiantly see the benefits of this social media website. I have suggested the site to friends and assisted them when setting up their profile. The benefits include a wide range of job opportunities and were to professionally network. LinkedIn also allows users to keep in touch with friends, coworkers or former colleagues. Linked In also allows you to an advanced search for people, places, jobs, companies, groups and more. You can narrow your search to something specific if you choose. One downside I see with LinkedIn is the upgrade option. There are certain restrictions users’ encounters, unless they want to pay a fee to upgrade. There have been times I wish I could send a message to another member, but was stopped due to the level of my membership. Another con for the site is the abundance of candidates and skill level. You may appear in a search by a recruiter or company, but you may be in the search with hundreds just like you, which may limit the connections you receive from recruiters.

GreenWiki -Wikia

Green Wiki

http://green.wikia.com/wiki/Sustainability

“Green wiki is a contemporary/modern and accepting of anything recent green wiki based on pro-environment (Green) and animal sciences, technologies, people available and business and financial/economical ways to adjust you and your life (lives) to a greener, healthier sustainable/long-term future, for yourself and your offspring (generations onwards).”Green wiki is a site to educate users on sustainability and is very user friendly. The site provides sustainable catagories easy to navigate and edit if one feels the need. The site seems to be successful with the activity and posts that are added to it. I feel the point is clear and provides individuals with exaples of sustainablilty and all that it can encompass.

Green Wiki is created to share growing knowledge about environmental subjects, topics and issues/problems with people who want to learn/educate and/or inform themselves and live in a more environmental friendly and pro-future sustainable way.

Online/Offline Media

 

Sea World create campaign whose mission was to build relationships with coaster communities, build awareness of the attractions and increase traffic to the park. Their marketing consisted of online and offline strategies. Offline consisted of TV commercials, work of mouth and advertisement on beverage products.
Their results showed TV commercial produced right under 40% of visitors. Though the percent of commercial advertisement and online marketing were fairly close, the price was to produce the two was quite different. “Overall, the cost per impression for the social media campaign was $0.22 versus
$1.00 for television.” Connecting with coaster bloggers was one of Sea Worlds first attempt to promote online. The attempt proved to be successful, with the positive comments the bloggers would post about Sea World. I feel the companies social media was successful. The videos and photos were a great addition. I believe adding the photos and videos increased the target audience, allowing young views to connect to the coasters also. Blogging attracts diverse audiences, so connecting with bloggers and blog site, proved successful for their social media.

 

Sea World San Antonio’s choince to identify social media to specific target audiance was a smart decision. Each attempt with their online and offline marketing plan, showed success for the advertisment of Alantis San Antonio.